Retail Marketing- Growth, Opportunities And Challenges In Present Indian Scenario

Abstract

Common saying the customer is always right and an age old business mantra that customer is the king which entails on assurance given to provide good customer services to the end users i.e. the customers. Keeping consumer needs effective marketing strategies have to be undertaken. A situation where customers return back to purchase the product or avail the service is the repeat business which brings revenue to the business. . Customer loyalty and satisfaction should be fulfilled to achieve business aims; As E- Commerce has become one of the biggest booming industries. In today’s day and age consumers are using their smart phones to search, Customers have more choices, Sellers /Stores have to reach them with advertising, promotions, etc. Retail marketing strategy has to be properly planned and executed which includes activities that need to be taken up to promote the sale of the product A good customer relation marketing strategy must be designed and executed to attract customers, create and sustain market in our favor, any different approaches and strategies retailers can use to market their goods and services. Consumers today are becoming digitally conscious and marketers are leveraging this opportunity to position their brands in a clutter breaking manner and gain competitive edge